The Power of Email Marketing + Social Media Sharing Buttons = Increased CTR (click-thru rates). Get Response has put together a wonderful infographic to demonstrate what happens when you add social media sharing buttons to your email campaigns.
Highlights:
- Facebook, included in 91% of social emails, outdistanced Twitter, becoming the most popular sharing option. Its popularity increased by 10% compared to 2010. That’s a huge jump, compared to Twitter’s 25% drop.
- LinkedIn sharing buttons are less popular than last year. The number of emails that include it dropped 25% since last year. This drop only emphasizes the jump in effectiveness of the LinkedIn link. The CTR for emails that include it has soared by almost 400%, making LinkedIn the top performer in CTR – that’s a result worth fighting for.
- The outstanding CTR results for social emails (115% higher) contrasted with the comparatively small number of actual shares per 10,000 emails (Facebook: 23, Twitter: 7, LinkedIn: 4) only further punctuate their extended viral impact.
Do you add social sharing buttons to your emails?
Andrew K Kirk
Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.
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