You’re already sold on the LinkedIn’s benefit, you’ve joined the other 150 million users on the business social network, and you’re profile is complete….so what now? LinkedIn can be a great tool for online networking, finding new clients, and researching businesses. The best part is you’ve done all the set up work, now comes the easy part. 

Your Connections News Feed

LinkedIn rewards those users who stay active. Each time you take action on the site, you show up in other’s users news feed. Additionally, these updates are included in LinkedIn’s “Weekly Digest Email”. LinkedIn is basically providing a direct platform into your contacts email box. That’s a powerful place to be.

These tips outlined below are all actions that will trigger your profile to be displayed in news feeds. Adding fresh content to your profile and keeps you showing up in your connections news feed. Take 20 minutes per week and follow these steps, and you’ll be on your way to being a LinkedIn expert.

1. Make New Connections

Sounds simple right? But, many people use generic invitations that just are blah. Use a Great Invitation to make Connections. Make sure you customize your introduction message, reference specific details to the individual, and throw in a compliment or reason you want to connect.

2. Share Your Content

Linkedin Content Share Box

Linkedin Content Share Box

LinkedIn provides an easy to use content sharing box. Included is a check box to simultaneously share your content on the Twitter account you’ve associated with your LinkedIn account.

Make sure you’re sharing your high quality content, especially blog posts and YouTube videos. But, remember that LinkedIn isn’t Twitter or Facebook and oversharing could backfire. 

3. Update Your Profile

You may have a 100% complete profile, but you can always update and improve your profile. Here are changes that are easy, yet powerful:

  • Highlight Successful Professional Projects - Find a job listed under your ‘Experience’. Now eliminate all the buzzwords and fluff. Add concrete milestones for your accomplishments. Tweet This!
  • Add/Update Skills/Expertise - LinkedIn lets you add up to 50 skills, years of experience and level of proficiency. Tweet This!
  • New Photo - Keep it fresh. Make sure it’s a clear shot of your face. No baby photos, group shots, or abstract images. This isn’t Facebook or Twitter. Tweet This!

Even if it’s only the slightest difference, making changes will cause you to appear in your connections timeline and in LinkedIn email updates.

4. Use Applications 

Linkedin Apps

Amazon Reading List, one of many LinkedIn Apps

In an effort to expand features and increase user engagement, LinkedIn added ties in to third party apps. Here are some the best: 

  • Blog Platforms (WordPress. Blog Link-TypePad) – Automatically share your new blog posts. 
  • Presentations (SlideShare, Google) – Extend the reach of your presentations by posting them. 
  • Events & Travel (Events, TripIt)- Let people know what your doing and where you doing it. 
  • Reading Lists (Amazon, E-Bookshelf) – List your professional reads and show your personal interests. 
  • Profession Specific (github, Real Estate Pro) – Show off your work. 


Have you tried these on regular basis? Do you have other tips that you use? Share your thoughts in the comments. 

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Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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