Understanding Social Media Demographics {Infographic}

The number of social networking sites is increasing and so is the online presence of businesses. Because of this, you should be making sure your online engagement activity is effective and engaging with your target customers. One way to do so is by understanding who is using which social networking site. Understanding the audience at each social network will help ensure your marketing efforts are being best utilized. 

• Slightly more women than men use Twitter and Facebook – with the greater gender difference on Facebook. Tweet This!
• Facebook is the social network with the highest proportion of older users – specifically age 45 and older. Tweet This!
• Twitter users are more likely than Facebook and YouTube users to have at least a bachelor’s degree. Tweet This!

Ultimately, it is essential to understand who you are interacting with on each of your social networking accounts. Doing so can help you tailor your marketing efforts to specific demographics depending on the network you are using, maximizing your impact and making the social media world a little more personal.  

Conclusion

There are so many social networks and so little time, but by taking into consideration the demographics of the people using the different sites, you can make sure your time isn’t wasted. Do you already take into consideration demographics when creating your social media marketing strategies? Leave your thoughts and questions in the comments section below.