There’s no question that social media is main stream. With over 8oo million users, Facebook connects over 10% of earth’s entire population. Twitter, while still distant to the size and scope of Facebook, grew leaps and bounds in 2011, reaching 100 million active users every month. And small businesses have flocked to both sites. How do people interact with brands on social media?

The team at Ask Your Target Market (AYTM), an independent DIY online market research platform, has put together an amazing infographic (see below) highlighting how branding works in a digital world.  The group surveyed over 2,000 US internet users. Check out the stats:

  1. 85% of US internet users have Facebook accounts, 49% have Twitter accounts.  <Tweet This Stat>
  2. 74% of US internet users use Facebook daily35% use Twitter daily. <Tweet This Stat>
  3. 57% of US internet users have 100+ Facebook friends, 11% have 500+ Facebook friends. <Tweet This Stat>
  4. 25% of US internet users have 100+ Twitter followers, 10% have 500+ Twitter followers. <Tweet This Stat>
  5. 58% of US internet users have liked a brand on Facebook. <Tweet This Stat>
  6. 42% of US internet users have mentioned a brand on Facebook. <Tweet This Stat>
  7. 41% of US internet users have shared a link, video, or story about a brand on Facebook. <Tweet This Stat>
  8. 29% of US internet users have followed a brand on Twitter. <Tweet This Stat>
  9. 39% of US internet users have tweeted about a brand on Twitter. <Tweet This Stat>
  10. 29% of US internet users have retweeted about a brand on Twitter. <Tweet This Stat>
  11. 66% of US internet users who’ve liked a brand on Facebook, have 100+ Facebook friends. <Tweet This Stat>
  12. 84% of US internet users who’ve liked a brand on Facebook, are active daily on Facebook. <Tweet This Stat>
  13. 59% of US internet users who’ve liked a brand on Facebook, have mentioned a brand in a Facebook status update. <Tweet This Stat>
  14. 57% of US internet users who’ve liked a brand on Facebook, shared a link or video about a brand. <Tweet This Stat>
  15. 80% of US internet users most prefer coupons, promotions, or discounts from their favorite brands. <Tweet This Stat>

Branding and Social Media Statistics – How People Are Interacting With Brands Online
Source: AYTM Market Research

How People Interact with Brands – 15 Tweetable Stats

  1. 85% of US internet users have Facebook accounts, 49% have Twitter accounts.  <Tweet This Stat>
  2. 74% of US internet users use Facebook daily35% use Twitter daily. <Tweet This Stat>
  3. 57% of US internet users have 100+ Facebook friends, 11% have 500+ Facebook friends. <Tweet This Stat>
  4. 25% of US internet users have 100+ Twitter followers, 10% have 500+ Twitter followers. <Tweet This Stat>
  5. 58% of US internet users have liked a brand on Facebook. <Tweet This Stat>
  6. 42% of US internet users have mentioned a brand on Facebook. <Tweet This Stat>
  7. 41% of US internet users have shared a link, video, or story about a brand on Facebook. <Tweet This Stat>
  8. 29% of US internet users have followed a brand on Twitter. <Tweet This Stat>
  9. 39% of US internet users have tweeted about a brand on Twitter. <Tweet This Stat>
  10. 29% of US internet users have retweeted about a brand on Twitter. <Tweet This Stat>
  11. 66% of US internet users who’ve liked a brand on Facebook, have 100+ Facebook friends. <Tweet This Stat>
  12. 84% of US internet users who’ve liked a brand on Facebook, are active daily on Facebook. <Tweet This Stat>
  13. 59% of US internet users who’ve liked a brand on Facebook, have mentioned a brand in a Facebook status update. <Tweet This Stat>
  14. 57% of US internet users who’ve liked a brand on Facebook, shared a link or video about a brand. <Tweet This Stat>
  15. 80% of US internet users most prefer coupons, promotions, or discounts from their favorite brands. <Tweet This Stat>

Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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