Since it’s $1 billion dollar acquisition by Facebook, Instagram has been the talk of the town. The app allows users to snap a photo and apply visual effects using pre-configured filters. So how did this simple photo app become Zuckerberg’s tech crush? The good folks at KISSmetrics put together a helpful inforgraphic to illustrate Instagram’s meteoric rise.

User Growth

  • 40 Million+ total number of users. Tweet This
  • Instagram’s user base grew 1600% between April 2011 and April 2012.  Tweet This
  • Instgram added 100,000 users in the first week after initial launch. Tweet This
  • With Version 2.0 of the app, Instagram added 75 signups per minute. Tweet This

Photos Shared

  • 1 Billion+ total photos have been uploaded to Instagram. Tweet This
  • There are 60 photos uploaded every second. Tweet This
  • 1.8 million photos are shared on Twitter in a month. Tweet This

Funding and Acquisition 

  • Instagram’s Series A funding round was $7 million. Tweet This
  • Instagram raised a $50 million of funding before be acquired by Facebook for $1 billion. Tweet This


Instagram By The Numbers
Source: Instagram By The Numbers – Infographic

Do you use Instagram for business or personal use? If so share your best practices in the comments below. 

Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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