Patricia Redsicker has created a great infographic from the results of the Social Media Marketing Report created annually by Social Media Examiner.  The report consists of answers from over 3,800 marketers and is a great source of knowledge about how businesses are using social media. Here are highlights from the report:

  • 83% of marketers place a high value on social media. <Tweet This>
  • 40% of marketers want to learn how to measure the ROI of social media<Tweet This>
  • 76% of marketers plan to increase spending on video marketing in 2012. <Tweet This>
  • 85% of marketers say “Generating More Businesses Exposure” is a benefit of social media marketing. <Tweet This>
  • 69% of marketers say “Increasing Website Traffic” is a benefit of social media marketing. <Tweet This>
  • 65% of marketers say “Providing Market Insight” is a benefit of social media marketing. <Tweet This>
  • 30% of business outsource at least one portion of their social media marketing. <Tweet This>

2012 Social Media Report How Marketers Are Using Social Media for Business in 2012 [Infographic]

What are your biggest marketing priorities for 2012? Share your thoughts in the comments. 

Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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