Social media is a significant part of most everyone’s daily life. Companies have been using Facebook, Twitter, and other social networking sites to develop their social media presence. A social media manager is someone who is at the helm of the social media networking and marketing arm of companies and business organizations. In this article, we will tackle the need for a social media manager in your company.

Social Media1. Social Media is Powerful

Gone are the days when radio and TV are the best media to tap for advertisements to reach a huge percentage of the population. In the 21st century, social media is emerging as a more viable choice for advertisers because it is not limited to certain nations and localities. Furthermore, it enables them to reach a large number of people quickly and at a lower cost. Depending on the effectiveness of those advertisements, these people may even be influenced to share it with their friends and acquaintances. The true power of social media lies in social activity. Strive to involve your beloved consumers and your company will surely benefit from the power of word-of-mouth marketing in the online world.

2. Your Consumers Are Online

It is a fact that if Facebook was a country, it would have been the second largest nation around the world. There is no doubt that almost everyone is a citizen of the online world. This makes social media a very appropriate avenue for you to easily reach your target audience and capture their attention to your brand and products. Be at the place where your consumers are!

3. Open the Line of Communication with Consumers

Having an online presence will not only help your company advertise its products, but more importantly, it will give you the opportunity to receive feedback directly from consumers. Social media opens the line of communication between the company and its consumers by giving the consumers the opportunity to voice their opinion. Consumers will use this out to discuss your product line and share their ideas for further improvement and product innovation. You don’t want to miss these conversations. 

4. It’s Important to Have Someone at the Helm

Within a business organization, each person plays and fulfils certain roles and responsibilities. For your company to be able to establish a strong online presence, it is essential to hire a social media manager who will work full-time on the quality of the company’s online presence and ensure that everything goes well. An effective social media manager knows the best time to post a given content, has an extensive knowledge of and involvement in various social networking sites, and is always up-to-date with the recent trends that rule the internet world.

5. Edge Against Competitors social-media-strategy

Not all companies tap into the potential of social media. Hiring a very competent social media manager might provide the edge that your company seeks against its competitors by bringing your brand and products closer to the consumers, which may potentially lead to an increase in sales. Consumers are the boss! They dictate the rules of the market. Therefore, companies must adjust their marketing efforts based on the present trends that influence consumer lifestyle, behaviour and preferences to reach their target customers. In this aspect, hiring a social media manager in the 21st century is essential for your company to survive and be more competitive.

Alexis Thompson

Alexis Thompson has a Marketing Degree from Martin College Australia, is a former mountain backpacker and a 26 year old mother of 2 daughters, Sophie and Rhian. She also has a passion for all types of music, singing and scrap booking. Follow her escapades on her Twitter.

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