99 logoSocial media moves at a lightening fast speed. We’re usually thinking about “Likes”, RTs, and views on an hourly, daily and weekly basis. For this post, I wanted to step back and look at the big picture of social media. To do so, I’ve look complied 99 amazing stats about social media and mobile which were released during the first six months of 2012. While the year is only half way through, there have been some amazing stories and new trends. 

The highlights of 2012 have been the Facebook IPO, Instagram acquistion, and Pinterest’s blaze up the social media ladder (3rd most popular social network)! But those three are the just the tip of iceberg; check out these 99 amazing social media stats

Share the knowledge:

  1. Pick your favorite stat (or 5!).
  2. Next to each stat is a link. Click the link.  
  3. Instantly tweet this great information and look like a social media genius. 


  1. Facebook has 901 million active users worldwide. <Tweet This>
  2. Only 530 million users are active. <Tweet This>
  3. Every day, there are 300 million photos uploaded to Facebook. <Tweet This>
  4. Every day, there are 3.2 billion “likes” and comments on Facebook. <Tweet This>
  5. There are 125 billion total friendships on Facebook. <Tweet This>
  6. 188 million Americans and Canadians are on Facebook. <Tweet This>
  7. 45% of the entire internet population is on Facebook. <Tweet This>
  8. 1 out of every 5 pageviews on the internet is on Facebook. <Tweet This>
  9. Worldwide there were 713.6 million unique visitors to Facebook in May 2012. <Tweet This> 
  10. In the U.S. there were 140 million unique visitors to Facebook in May 2012. <Tweet This>
  11. Facebook has 425 million mobile users. <Tweet This>
  12. On average, Facebook users spend 20 minutes per visit. <Tweet This>
  13. The average Facebook user has 130 friends. <Tweet This>
  14. 57% of Facebook users are male. <Tweet This>
  15. The average Facebook user is 38 years old. <Tweet This>
  16. There are 9 million apps and websites integrated with Facebook. <Tweet This> 
  17. 53% of Facebook users play games. <Tweet This>
  18. 77% of B2C companies report that they have acquired a customer through Facebook. <Tweet This>
  19. Facebook supports 70 different languages. <Tweet This>
  20. In May, Facebook paid $10 million in a lawsuit over user images in “sponsored stories” ads. <Tweet This>
  21. On May 17, 2012 Facebook held an IPO with shares sold for $38 apiece. <Tweet This>
  22. Facebook was valued at $104 billion at the IPO. <Tweet This>
  23. By June 29, Facebook shares had dropped 18% since the IPO. <Tweet This>


  1. There are over 465 million Twiter accounts. <Tweet This>
  2. Every day, 1 million new accounts are created. <Tweet This>
  3. Every second, there are approximately 11 new accounts created. <Tweet This> 
  4. Every day, there are 175 million Tweets. <Tweet This>
  5. 10,245 tweets per second were sent during the Super Bowl on Feb. 5. <Tweet This>
  6. 50% of Twitter users log in every single day. <Tweet This>
  7. Twitter’s projected advertising revenue in 2012 is $259 million. <Tweet This>  
  8.  36% of Twitter users tweet at least once per day. <Tweet This>

Instagram Instagram Logo

  1. Instagram has 50 million active users. <Tweet This>
  2. Every second, there are 575 new likes on Instagram. <Tweet This>
  3. Every second, 81 comments are created on Instagram. <Tweet This>
  4. Instagram’s user base grew 1600% between April 2011 and April 2012. <Tweet This>
  5. 1 Billion+ total photos have been uploaded to Instagram. <Tweet This>
  6. There are 60 photos uploaded every second<Tweet This>
  7. 1.8 million photos are shared on Twitter in a month. <Tweet This>
  8. Instagram raised $50 million before being acquired by Facebook for $1 billion<Tweet This>
  9. Instagram was acquired by Facebook on April 9, 2012 for $1 billion<Tweet This>

Pinterest Pinterest Logo

  1. Pinterest is 3rd most popular social network in the world, behind Facebook & Twitter. <Tweet This>
  2. 30% of Pinterest users are between the age of 25-34. <Tweet This>
  3. 20% of Pinterest users are between the age of 35-44. <Tweet This>
  4. 17% of Pinterest users are between the age of 18-24. <Tweet This>
  5. 68% of all Pinterest users are female. <Tweet This>
  6. 28% of Pinterest users have a household income of $100,000 or more. <Tweet This>
  7. 50% of Pinterest user have children. <Tweet This>
  8. Pinterest averages 1.36 million visitors per day. <Tweet This>
  9. Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube. <Tweet This>
  10. U.S. Pinterest users are more likely to live in the Midwest than typical social network user. <Tweet This>

LinkedIn LinkedIn Icon

  1. LinkedIn has exceeded 150 million members in 200+ countries (as of Feb 2012). <Tweet This>
  2. Every 12 days, 1 million new users join LinkedIn. <Tweet This>
  3. Every second, 1 new user joins LinkedIn. <Tweet This>
  4. 61 million Americans have joined LinkedIn. <Tweet This>
  5. More than 2 million companies have created their own company page (as of Feb 2012). <Tweet This>
  6. About 50% of LinkedIn users have a Bachelor’s or Graduate Degree (or claim to). <Tweet This>
  7. 69% of LinkedIn users make at least $60,000 a year. <Tweet This>
  8. 39% of LinkedIn make over $100,000 a year. <Tweet This>
  9. 8.4% of LinkedIn users pay for premium account. <Tweet This>
  10. 18% of LinkedIn users have 500 or more 1st degree connections. <Tweet This>
  11. 31% of LinkedIn users have 100 or less 1st degree connections. <Tweet This>
  12. 50% of LinkedIn user profiles are 100% complete (as defined by LinkedIn). <Tweet This>
  13. 10% of LinkedIn users spend more than 8 hours per week on the site. <Tweet This> 
  14. LinkedIn currently hosts more than 1.1 million Groups. <Tweet This>
  15. 81% of people who are members of a Linkedin Group, belong to more than one group. <Tweet This>
  16. 15% of businesses in European countries log on to Linkedin on a daily basis. <Tweet This>
  17. 65% of B2B companies report that they have acquired a customer through LinkedIn. <Tweet This>

Google+ Google Plus Icon

  1. Google+ now has 170 million users (as of June 2012). <Tweet This> 
  2. However, only 100 million users are active. <Tweet This>
  3. Google+ is expected to reaceh 400 million users by Dec 2012. <Tweet This>
  4. 60% of Google+ users log in every single day. <Tweet This>
  5. 80% of Google+ users log in at least once per week. <Tweet This> 
  6. 42% of Google+ users are single. <Tweet This>
  7. 67% of Google+ users are male. <Tweet This>
  8. The average Google+ user is 28 years old. <Tweet This>
  9. Making up 31% of total Google+ users, Americans are the heaviest users by country. <Tweet This>
  10. Every day, Google “+1″ button is served more than 5 billion times. <Tweet This>

YouTube LinkedIn Icon

  1. YouTube celebrated it’s 7th Birthday. <Tweet This>
  2. Every minute, 72 hours of video are uploaded to YouTube. <Tweet This>
  3. Every day, over 4 billion YouTube videos are viewed. <Tweet This>
  4. YouTube has 800 million users. <Tweet This>
  5. Every month, over 3 billion hours of video are uploaded YouTube. <Tweet This>
  6. Every day, 200 million YouTube views occur on mobile devices. <Tweet This>
  7. 30% of videos account for 99% of all views. <Tweet This>
  8. Every day, YouTube Mobile gets 600 million views. <Tweet This>
  9. Every day, 500 years worth of YouTube video are watched on Facebook. <Tweet This>
  10. Every minute, 700 YouTube videos are shared on Twitter. <Tweet This>

Mobile & Tablets HootSuite Mobile

  1. 73% of smartphone owners access social networks through apps at least once per day. <Tweet This>
  2. 64% of smartphone owners use their mobile devices to shop online. <Tweet This> 
  3. U.S. consumers send 2.304 trillion text messages per year. <Tweet This>
  4. The average tablet user spends 13.9 hours per week with the device. <Tweet This>
  5. 8% of all web traffic in the U.S. is mobile traffic. <Tweet This>
  6. Half of all local searches are performed on mobile devices. <Tweet This>
  7. Email opens on smartphones and tablets have increased 80% over the last six months. <Tweet This>
  8. 24% of US tablet owners use their tablets to shop 2-3 times per month. <Tweet This>
  9. 91% of mobile internet access is for social activities. <Tweet This>
  10. 86% of mobile internet users, use their devices while watching TV. <Tweet This>
  11. 18 million tablets were sold in the first quarter of 2012. <Tweet This>
  12. 11.8 million iPads were sold in the first quarter of 2012. <Tweet This>


Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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    {cue Jay-Z} I got “99 stats”

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