It’s no secret that social media marketing is everywhere. We see the familiar Twitter and Facebook icons on our TV screens and in our emails. We read about it online and in the newspaper.

Unlike other more traditional forms of marketing, social media marketing is as accessible to small business owners as it is to Fortune 500 companies. The folks at Wix have put together an infographic illustrating the impact of social media on your business. Here are the highlights:

  • 80% of Americans or 245 million people use at lease one social network. <Tweet This>
  • 53% of people active on social networks follow at least one brand. <Tweet This>
  • 48% of small businesses and entrepreneurs boosted sales using social media. <Tweet This>
  • 58% of small businesses decreased marketing costs by using social media. <Tweet This>
  • Facebook users share 4 billion items every day. <Tweet This>

Social Media Marketing Infographic

Tweet This Facts and Stats 

  • 80% of Americans or 245 million people use at lease one social network. <Tweet This>
  • 53% of people active on social networks follow at least one brand. <Tweet This>
  • 48% of small businesses and entrepreneurs boosted sales using social media. <Tweet This>
  • 58% of small businesses decreased marketing costs by using social media. <Tweet This>
  • Facebook users share 4 billion items every day. <Tweet This>

Do you think small business need to be using social media marketing? Share your thoughts and questions in the comments below. 

Andrew K Kirk

Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.

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Online marketing proven to grow your business.