Google+ launched with a bang in June of last year and it’s growth has been staggering since then, acquiring over 170 million registered users. However, what’s been the true marketing impact to businesses, and can it ever really compete with Facebook?
Impact of Google+ on Social Media Marketing
Yes, Google+ has many users, but that appears to be attributed more than any other factor to the name recognition of Google. In fact, RJ Metrics shows that engagement on the site is very poor. Here are a few quick Google+ facts from RJ Metrics:
- The average post has less than one +1, less than one reply, and less than one re-share. <Tweet This>
- 30% of users who make a public post never make a second one. <Tweet This>
- Among users who make publicly-viewable posts, there is an average of 12 days between each post. <Tweet This>
Will Google+ Overtake Facebook?
First and foremost, Google is an advertising company, and Google+ is a very small piece of that picture. On the other hand, Facebook is heads and above the dominent social network, but struggling to nail down an effective advertising model. Facebook appeals on much more global scale, while Google+ has attracted young, tech-forward males. Except for overall customer satisfaction, Google+ appears to lack behind Facebook in every category which impacts your social media marketing.
Check out this infographic comparing the two social media sites, presented by Pardot.
![Facebook vs. Google+: A Guide to Brand Pages [INFOGRAPHIC] - Pardot Infographic](http://www.pardot.com/wp-content/uploads/2012/06/Pages-vs-Plus1.jpg)
Infographic provided by the Pardot Blog
Tweetable Stats
- The average post has less than one +1, less than one reply, and less than one re-share. <Tweet This>
- 30% of users who make a public post never make a second one. <Tweet This>
- Among users who make publicly-viewable posts, there is an average of 12 days between each post. <Tweet This>
What role does Google+ play in your marketing efforts and impact? Leave your thoughts and comments below.
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Andrew K Kirk
Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.
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