Email has been around for decades and it doesn’t get the publicity that the newer, sexier social media does. But, when comes down to the value it adds to businesses, especially online retailers, there is no match for email marketing. Plus, thanks to social sharing buttons built into most email marketing software, social media and email can play very together.
What I love most about email marketing is that your customers and prospects are inviting into their online home (email inbox) and welcoming you to show up on a regular basis. The same privileges would never be given to a door-to-door salesperson. With very little time investment, you can get started with email marketing at no cost to your business.
To prove to you the power of email marketing, the team at iContact put together this infographic. Most striking of all is the sheer volume of emails which are exchanged constantly. Check out these stats and tweet out your favorites to your followers.
Email Marketing Tweetable Facts
- 72% of email users check their inboxes 6 or more times each day. < Tweet This >
- There are 3x as many email accounts as all Facebook and Twitter accounts combined. < Tweet This >
- 13% of holiday shoppers list email marketing as their favorite source of locating deals. < Tweet This >
- 59% of marketers believe email is the best channel for generating new revenue. < Tweet This >
- The top 100 retailers sent consumers an average 177 emails in 2011 alone. < Tweet This >
- Consumers who recieve email marketing spend 83% more when shopping. < Tweet This >
- The average return on email marketing is $44.25 for every dollar spent. < Tweet This >
Photo courtesy of iContact
The value of email marketing is clear. What email marketing challenges do you face? Leave your thoughts and questions in the comment section.
Email Marketing Tweetable Facts
- 72% of email users check their inboxes 6 or more times each day. < Tweet This >
- There are 3x as many email accounts as all Facebook and Twitter accounts combined. < Tweet This >
- 13% of holiday shoppers list email marketing as their favorite source of locating deals. < Tweet This >
- 59% of marketers believe email is the best channel for generating new revenue. < Tweet This >
- The top 100 retailers sent consumers an average 177 emails in 2011 alone. < Tweet This >
- Consumers who recieve email marketing spend 83% more when shopping. < Tweet This >
- The average return on email marketing is $44.25 for every dollar spent. < Tweet This >
Andrew K Kirk
Entrepreneurial-minded marketer and Founder of Face The Buzz, which helps small-medium businesses and startups harness the power of online marketing. His clients have raised over $3.5 million in funding while working with Face The Buzz.
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