Face The Buzz Blog talks a lot about actions and steps you can take to improve your social media marketing. Having a strong social media presence is an important.
But, it’s even more important to keep your business goals as the primary focus of your energy. Unfortunately, social media can be a major time zapper; therefore, you need to approach the job with discipline and a mind for what works and what doesn’t.
Here are a few quick and easy tips to manage your social media marketing accounts more efficiently.
Set Time Limits
This tip sounds basic, but can very difficult to follow. Facebook and other social networks are designed with psychological principles in mind to keep you spending time on the site.
1 of every 5 minutes spent online is on social networks. <Tweet This>
While it may be tempting to spend extended periods of time socializing with customers on Facebook, that may not be the best use of your time. It is important that you approach your business social media use as you would any other job: Clock in and clock out and pre-set times.
You may event want to consider using software to limit and monitor your time spent on social media marketing activities. For example, RescueTime allows you to actually force yourself to be focused by blocking your access to Facebook, Twitter, and other distracting sites.
Once you have been using social media for a while, you will be able to determine how much time is reasonable to devote to managing your accounts. Make adjustments to your schedule as necessary.
Social Media Marketing Account Management Tools
There are a number of applications that allow you to consolidate, manage, and schedule your social media posts so that you don’t have to spend unnecessary time planning and responding throughout the day.
Also, by managing your accounts in one place, you can avoid distractions and respond to messages more efficiently. For a a small business owner who it’s very helpful to have all your accounts on one page.
Hire Blog Writers
When it comes to social media marketing, content is king. The quality of your content can either strengthen your business brand, or break it down. Additionally, an active blog can serve as a great channel into your sales pipeline.
B2B companies with an active blog average 67% more leads per month < Tweet This >
If you find that you simply don’t have time to contribute high quality posts to your business blog and/or other social media outlets, then you can always hire a writer to create content for you.
While you may not be too eager to fork out money for something you feel you can do yourself, keep in mind that paying for content is a much better alternative to representing your business through social media with lackluster (or inadequate) content.
Link Your Blog and Social Media Marketing Accounts
If you run a business blog (and you should!), then it is likely you want to notify your Facebook friends and Twitter followers every time you put something new up. Link your social media accounts so that you don’t have to take the time to update each one every time you post something new on just one.
For example, you can use Ping.fm or dlvr.it – for free – to tie a host of social media accounts together and save yourself a huge chunk of valuable time. When you publish content, it will show up automatically across your various accounts.
Social Media Marketing Conclusion
Social media marketing is important to your business. However, your time is money, and you can’t afford to waste it. When it comes to social media, the idea is to work smarter, not harder. These tips should help you make the most of the time you spend managing your social media accounts.
Do you feel your currently spending too much time on your social media efforts? What other tips do you have to use social media more efficiently?