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Using LinkedIn to Find Investors

January 19, 2015 by in category Business tagged as , , ,

Social media has become a valuable tool for forging customer and company relationships, but sometimes a company needs more than just a link to their audience; sometimes, a company needs capital, especially smaller startups. So think outside the box: ever consider sites like LinkedIn for poaching investors? You should.

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Using Trending Topics for Content Marketing

January 12, 2015 by in category Social Media

One of the golden rules for social media is to keep content current in order to best engage your followers, but let’s face it: sometimes the well runs dry and you’re out of ideas. There are a lot of tools online that are designed to help a business come up with content ideas but there’s […]

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Insta-Purge: Assessing the Damage

January 8, 2015 by in category Social Media tagged as , , , ,

A few weeks ago, Instagram began sending out warnings to all users that their number of followers would likely change (i.e. decrease). Indeed, the popular photosharing platform followed through with its threats, and overnight many accounts saw their numbers melt away faster than an ice cube in the desert. For many celebrities, this “Insta-Purge” is […]

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Optimizing Your Social Media Profiles for Search

January 5, 2015 by in category Social Media tagged as , ,

If you’re looking to strengthen the visibility of your brand and business, consider starting with optimizing your social media profiles for search. Having strong social media profiles that rank in the top results for your name, website and blog will give your business a strong online reputation, and in a world where everything can be […]

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The Importance of a Business Continuity Plan

January 1, 2015 by in category Business, Startups tagged as , , ,

We’ve touched before on how important it is to have an annual marketing strategy, but just as important is something a lot of businesses may not consider: a business continuity plan.

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Using Social Bookmarking for Business

December 19, 2014 by in category Business tagged as ,

What is social bookmarking? Basically, it’s a great and simple way to organize all the content around the web that interests your company (and consumers) in one easy to access place. With so much web content out there, it can be incredibly difficult to sort out the relevant from the irrelevant, especially when it comes […]

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Why in the World Would You Buy Twitter Followers?

December 12, 2014 by in category Uncategorized

Getting more Twitter followers is a national pastime. With everyone out there looking to get more, and relevant, followers, you’d think that everything revolving around the 140 character giant would be ironed out by now. That isn’t the case when it comes to buying Twitter followers as it is a taboo subject. As with anything […]

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Display Banner Advertisements Create Brand Awareness!

December 10, 2014 by in category Advertising tagged as , ,

Advertising generally is very expensive, but there’s no doubt that the right advertisements can help to drive sales. Over the years, different types and media of advertising have come up. Different companies use the advertising in different ways so that their product sales are ensured, and people get a daily reminder about the company, as […]

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Revamping Your Annual Marketing Strategy

December 7, 2014 by in category Business, Inbound Marketing tagged as , ,

As the New Year creeps closer, it signals a time for most companies: the time for the annual marketing strategy overhaul. Depending upon the type of company you work for, marketing strategy planning can be done anywhere from once a year to every single month; you know your business and what works for you. But […]

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Instagram: The Keys to Engagement

December 5, 2014 by in category Uncategorized

The holidays are obviously a huge opportunity for a business to get great exposure and to reinforce their image as a brand, and one of the most underutilized apps to help them make that happen is Instagram. Yes, it’s unconventional, but as holiday campaigns gear up, consumers are drawn more and more to businesses that […]

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