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Email Marketing: Maximizing Effectiveness For Your Company

October 20, 2014 by in category Email Marketing tagged as , , , , , , , , , , , ,

Businesses have been forced to get more creative when it comes to reaching out to new audiences; between email, text and direct mail marketing alone, there’s a lot of static to get through, to say the least.  With the push of a button consumers can instantly block messages and send them directly into the black […]

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Starting a Blog for Your Business

October 12, 2014 by in category Blogging, Business tagged as , , , , , , , ,

Maintaining a website for a business is obviously important, and the idea of businesses using social media for promotional purposes has become a given. Even so, a lot of companies are still hesitant to enter the content marketing outlet that is the blogosphere. Before your business writes off blogging, consider that it could actually be […]

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Tips for Utilizing Pinterest for E-Commerce

October 2, 2014 by in category Business, Entrepreneurship tagged as , , , , , , , , , , , ,

Pinterest is a social media site that has become synonymous with creativity; however, that doesn’t mean that it can’t still be used as a promotional and sales platform, too. While a lot of retailers still puzzle over how to use Pinterest to boost sales, any business can profit from the social media site just by […]

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Creating a Professional Image as a Startup

September 25, 2014 by in category Advertising, Business, Entrepreneurship, Inbound Marketing, Startups, Uncategorized tagged as , , , , , , , , ,

A business’ image is the fastest way for potential clients to get an idea of whether or not they would be interested in the company. Setting up that image and creating a business brand can be difficult, however, especially if you’re a small business startup with a limited budget. Whether a large corporation or a startup, it’s […]

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Tips and Tricks for Driving Blog Traffic for Business

September 18, 2014 by in category Blogging, Business tagged as , , , , ,

Blogging has become commonplace and now even businesses have found numerous ways to benefit from the free publicity. However, with new and improved apps and social media sites constantly changing user interface and flooding the market with noise, a business really has to stay on its game in order to be heard. So what is […]

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SEO, Social Media and You

September 11, 2014 by in category Business, SEO, Social Media, Uncategorized tagged as , , , , , , , , , , , , , , , , ,

Social media has definitely had an impact on the way companies discover and share content, but that doesn’t mean companies should forget about Search Engine Optimization (SEO). It’s a valuable tool, and people still rely on websites like Google and Yahoo when searching the web for content… and we’ve got great news: companies can now […]

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How Yahoo’s Acquisition of Tumblr Affected Business Marketing

September 4, 2014 by in category Uncategorized tagged as , , , , , , , , , , , ,

When Yahoo bought out social media and blogging network Tumblr last May for $1.1 billion, there were a lot of unanswered questions. Now, nearly a year and a half later, has the switch in ownership negatively impacted businesses using the social media giant? The answer: not at all.

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Essential Strategies to Boost Your Social Media Marketing Campaign [Infographic]

August 20, 2014 by in category Business, Inbound Marketing, Infographics, Social Media tagged as , , , , , , , , , ,

This great infographic (courtesy of Create Your Next Customer) provides a fantastic breakdown of social media basics.  While the content here is specifically geared toward tech buyers, we felt that it was relevant to just about any business in any industry.  Use these helpful tips to achieve success in your next social media marketing campaign! […]

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Facebook Adopts Exciting New E-Commerce Features

August 13, 2014 by in category Uncategorized tagged as , , , , , , , , , ,

With over 1 billion registered users, Facebook is without a doubt the internet’s most prominent social media website. It quickly became a convenient meeting ground for personal users and businesses alike to network, in and outside of their community. To add to the tons of existing components that make Facebook so appealing and user-friendly, the […]

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Perfecting Your Social Media Profile [Infographic]

August 5, 2014 by in category Business, Infographics, Social Media tagged as , , , , , , , , , , , , , , ,

Two key factors in driving revenue for small businesses are brand awareness and customer service. Since a small businesses’ survival is more dependent on their profitability and reputation than bigger businesses, many small businesses have turned to social media as a way to market their products and services.

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