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SEO, Social Media and You

September 11, 2014 by in category Business, SEO, Social Media, Uncategorized tagged as , , , , , , , , , , , , , , , , ,

Social media has definitely had an impact on the way companies discover and share content, but that doesn’t mean companies should forget about Search Engine Optimization (SEO). It’s a valuable tool, and people still rely on websites like Google and Yahoo when searching the web for content… and we’ve got great news: companies can now […]

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How Yahoo’s Acquisition of Tumblr Affected Business Marketing

September 4, 2014 by in category Uncategorized tagged as , , , , , , , , , , , ,

When Yahoo bought out social media and blogging network Tumblr last May for $1.1 billion, there were a lot of unanswered questions. Now, nearly a year and a half later, has the switch in ownership negatively impacted businesses using the social media giant? The answer: not at all.

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Essential Strategies to Boost Your Social Media Marketing Campaign [Infographic]

August 20, 2014 by in category Business, Inbound Marketing, Infographics, Social Media tagged as , , , , , , , , , ,

This great infographic (courtesy of Create Your Next Customer) provides a fantastic breakdown of social media basics.  While the content here is specifically geared toward tech buyers, we felt that it was relevant to just about any business in any industry.  Use these helpful tips to achieve success in your next social media marketing campaign! […]

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Facebook Adopts Exciting New E-Commerce Features

August 13, 2014 by in category Uncategorized tagged as , , , , , , , , , ,

With over 1 billion registered users, Facebook is without a doubt the internet’s most prominent social media website. It quickly became a convenient meeting ground for personal users and businesses alike to network, in and outside of their community. To add to the tons of existing components that make Facebook so appealing and user-friendly, the […]

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Perfecting Your Social Media Profile [Infographic]

August 5, 2014 by in category Business, Infographics, Social Media tagged as , , , , , , , , , , , , , , ,

Two key factors in driving revenue for small businesses are brand awareness and customer service. Since a small businesses’ survival is more dependent on their profitability and reputation than bigger businesses, many small businesses have turned to social media as a way to market their products and services.

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Are Marketing Strategies for Realtors About to Change?

July 30, 2014 by in category Advertising, Business, Entrepreneurship, Inbound Marketing tagged as , , , , , , , , , ,

For so many real estate agents, Zillow and Trulia are an essential part of their overall marketing strategy.  Over the years, these two platforms have transformed from simple advertising websites into comprehensive marketing tools for Realtors.  They now include such features as local forums, blogs for real estate professionals, and some other very effective lead […]

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How to Build & Keep a Loyal Following on Instagram

July 28, 2014 by in category Uncategorized tagged as , , , , , , , , ,

Instagram was once seen as a handy ios app, but has quickly developed a large web presence and is now a massive social media platform. According to this article on BrandChannel.com, 65% of the world’s top 100 brands are using Instagram to market their products.  When used correctly, Instagram can be a phenomenal visual advertising outlet for your brand!  […]

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How to Use Snapchat For Marketing Your Business

July 23, 2014 by in category Advertising, Business, Charlotte Local, Entrepreneurship, Social Media, Startups tagged as , , , , , , , , , , , ,

The marketing demands for small business owners are constantly evolving, and new ways of connecting with consumers seem to be emerging monthly.  As part of the growing social media marketing trend, we are beginning to see photo messaging applications gaining popularity among marketers.  This is especially true for business owners whose target demographic falls within […]

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Generating Leads From Social Media [Infographic]

July 18, 2014 by in category Infographics, Social Media tagged as , , , , , , ,

We’ll just get right to the point.  If you’re not generating leads from social media, then you probably aren’t doing it right.  Of course, your social posts are colorful and snappy, and they drive visitors to your website.  That’s fantastic.  It’s exactly what you want to happen, but where it goes from there depends on […]

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Creating a Social Media Marketing Strategy

July 14, 2014 by in category Productivity, Social Media, Startups tagged as , , , , , , , , , , , , , ,

As with any major business initiative, it’s essential that your social media efforts come with a clearly defined plan.  Before deciding on your methods of execution, take the time to carefully plan out your social media marketing strategy. Your social media marketing strategy should define your target demographic, the platforms you intend to use, and […]

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