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What Microsoft’s Purchase of LinkedIn Means for Marketing

June 20, 2016 by in category Advertising, Business, Social Media tagged as , , , , , ,

5 Things You Should Know About the Microsoft – LinkedIn Buyout   The only thing anyone’s talking about this week, in the marketing realm, is Microsoft’s acquisition of LinkedIn, the social networking site geared toward connecting business professionals. This surprise buyout has everyone wondering – what exactly does this mean for marketing, overall, and how […]

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Top 5 Must-Have Features for Your Lead Capture Landing Page

June 6, 2016 by in category Business, Startups tagged as , , , , , , , ,

If you were designing a landing page for the first time, with no examples to rely on, what elements do you think would be necessary for your design to be successful? A landing page, in the marketing sense, is essentially a standalone web page that has no ties to your main website. It is designed […]

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How to Create a Content Marketing Strategy with Snapchat

May 25, 2016 by in category Advertising, Business, Social Media, Startups tagged as , , , , , , , , , ,

  Snapchat has become a major player in the marketing world in a very short time with more than 100 million engaged users. This once unknown platform has evolved from an emerging network to a game-changer for marketers and younger users. Snapchat has even surpassed Instagram in popularity among the key demographic of 18 to […]

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Mobile Strategies to Drive In-Store Sales

May 20, 2016 by in category Business, Social Media

As a brick-and-mortar business, foot traffic can mean the difference between the success or failure of your business, and no matter your take on the subject, it’s a fact that your web presence has become a critical part of that. Below, we’ve outlined three online and mobile strategies to drive in-store sales. We hope you find […]

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To the Work-at-Home Mom: We Salute You!

May 6, 2016 by in category Entrepreneurship

Thanks to a MASSIVE cultural shift and the advent of telecommuting, the term “work-at-home mom” has made its way into the everyday language of most industries. Imagine that. Mothers who work from home. Isn’t that what moms have been doing since the dawn of time? No matter your personal opinion on the subject of gender and […]

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How to Choose the Right Social Media Channel for Your Business

April 25, 2016 by in category Social Media tagged as , , , , ,

As the social networking space continues to grow and expand, you need to find the right social media channels to use for your business. Think about the time you need to spend pinning, following, tweeting, posting or creating considering this is not something you can keep doing for all the channels and many others that […]

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Social Media: The New Buyer’s Guide

February 8, 2016 by in category Advertising, Business, Social Media tagged as , , , , , ,

How commerce has shifted to a social media based marketing technique   It is no surprise that social media has integrated itself into the ecommerce sector of our lives. With more people owning cell phones than there are toilets in the world (yep!) one can only predict that the cell phone and social media will […]

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5 Valentine’s Day Marketing Tips: Five things to help get their hearts and investments during the holiday season

January 27, 2016 by in category Advertising, Blogging, Business, Email Marketing, Social Media tagged as , , , , ,

Valentine’s Day is considered by some to be the second most important retail day in the United States with close to 1 billion dollars spent in retail. For the business man or woman, capitalizing on potential clientele during this period should be an essential part of your yearly marketing plan. Here are 5 Valentine’s Day […]

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Advertising and Instagram

January 12, 2016 by in category Advertising, Business, Social Media tagged as , , , ,

For a business to successfully utilize social media to promote itself, it seems that it must have the trifecta in order to succeed: Facebook, Twitter, and now, Instagram. Instgram is, at its core, a visual platform that allows users to feature graphics, photos or visual information in such a way that it is easily accessible […]

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Twitter Polling, the Consumer and You: What to Know

December 14, 2015 by in category Business, Social Media tagged as , ,

  As a business, if you haven’t jumped on the Twitter platform by now, you may be seen as behind the times; for those businesses who are not only on board, but utilizing it as a promotional device? There is a new feature being rolled out that could really help you to receive feedback and […]

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