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Twitter Revenue Continues to Rise, When Will They Turn a Profit?

March 19, 2015 by in category Business, Social Media tagged as , , , , , , , , ,

With Twitter’s ad revenue continuing to climb, their projected Ad Revenue for 2014 was estimated at $1 billion, industry experts are beginning to wonder about that most important of questions: when will the 140 character giant actually turn a profit? With their IPO constantly being compared to Facebook’s, who were turning a profit at the […]

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Twitter: How to Better Fit Content into 140 Characters (or less)

March 12, 2015 by in category Business, Social Media, Startups tagged as , , , , , , , , , ,

Twitter has become one of the most important marketing tools for business when it comes to building a social media presence, and there’s a reason for that. However, sometimes it can be extremely difficult to express your business and your message in a clear, concise way to reach the masses when you’re limited to 140 […]

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Key Components of a Content Marketing Editorial Calendar

February 23, 2015 by in category Business, Entrepreneurship, Startups tagged as , , , , , , , , ,

It can be difficult to come up with a streamlined content strategy for the various social media platforms your business is operating on.  Your company’s message should be consistent across the board, whether you’re still only marketing your business on Facebook and Twitter or if you’re stretched across a dozen different social sites.  Keeping a […]

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The Best Email Marketing Platforms for Business

February 16, 2015 by in category Business, Email Marketing tagged as , , , , , , ,

Some experts argue that when it comes to business (especially small business), the most effective way to build sales remains to be email marketing campaigns. It makes sense for companies across the spectrum: it’s cost effective, easy to use, and has the advantage of providing almost immediate feedback in order to measure results and tweak what […]

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What You Need to Know About the New Facebook Call-to-Action

February 12, 2015 by in category Business, Social Media tagged as , , , , , , , , ,

It seems like every week, social media sites are rolling out new and improved ways for businesses to boost their marketing game. The latest is brought to the world via Facebook; the social media giant is set to introduce the United States to a new feature: Calls to Action. Designed as a new set of […]

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Instagram Ads in 2015: Get Ready for The Buzz

January 29, 2015 by in category Advertising, Social Media tagged as , , , ,

With the success of Facebook Ads over the last several years, every other social media platform has been scrambling to get their piece of the advertising pie. Twitter is tweaking its targeting algorithms and refining their “Twitter Cards” to help increase conversions. Pinterest joined the party, too, recently announcing that all users can now use […]

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Using LinkedIn to Find Investors

January 19, 2015 by in category Business tagged as , , ,

Social media has become a valuable tool for forging customer and company relationships, but sometimes a company needs more than just a link to their audience; sometimes, a company needs capital, especially smaller startups. So think outside the box: ever consider sites like LinkedIn for poaching investors? You should.

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Using Trending Topics for Content Marketing

January 12, 2015 by in category Social Media

One of the golden rules for social media is to keep content current in order to best engage your followers, but let’s face it: sometimes the well runs dry and you’re out of ideas. There are a lot of tools online that are designed to help a business come up with content ideas but there’s […]

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Insta-Purge: Assessing the Damage

January 8, 2015 by in category Social Media tagged as , , , ,

A few weeks ago, Instagram began sending out warnings to all users that their number of followers would likely change (i.e. decrease). Indeed, the popular photosharing platform followed through with its threats, and overnight many accounts saw their numbers melt away faster than an ice cube in the desert. For many celebrities, this “Insta-Purge” is […]

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Optimizing Your Social Media Profiles for Search

January 5, 2015 by in category Social Media tagged as , ,

If you’re looking to strengthen the visibility of your brand and business, consider starting with optimizing your social media profiles for search. Having strong social media profiles that rank in the top results for your name, website and blog will give your business a strong online reputation, and in a world where everything can be […]

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