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Tag: Branding

What Microsoft’s Purchase of LinkedIn Means for Marketing

June 20, 2016 by in category Advertising, Business, Social Media tagged as , , , , , ,

5 Things You Should Know About the Microsoft – LinkedIn Buyout   The only thing anyone’s talking about this week, in the marketing realm, is Microsoft’s acquisition of LinkedIn, the social networking site geared toward connecting business professionals. This surprise buyout has everyone wondering – what exactly does this mean for marketing, overall, and how […]

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Top 5 Must-Have Features for Your Lead Capture Landing Page

June 6, 2016 by in category Business, Startups tagged as , , , , , , , ,

If you were designing a landing page for the first time, with no examples to rely on, what elements do you think would be necessary for your design to be successful? A landing page, in the marketing sense, is essentially a standalone web page that has no ties to your main website. It is designed […]

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How to Create a Content Marketing Strategy with Snapchat

May 25, 2016 by in category Advertising, Business, Social Media, Startups tagged as , , , , , , , , , ,

  Snapchat has become a major player in the marketing world in a very short time with more than 100 million engaged users. This once unknown platform has evolved from an emerging network to a game-changer for marketers and younger users. Snapchat has even surpassed Instagram in popularity among the key demographic of 18 to […]

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Twitter Marketing Mistakes your Brand Can’t Afford to Make

April 21, 2015 by in category Social Media tagged as , , , , , , , , , , , , , ,

Twitter is based on their 140 character limit. With such a limited number of characters allowed per message, what could go wrong? You couldn’t potentially ruin your reputation in one tweet…could you? As too many brands have found out, the importance of each word in those characters is heightened as you need to better explain […]

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How Can Social Media Strategies Reinforce a Business?

April 13, 2015 by in category Business, Entrepreneurship, Social Media, Uncategorized tagged as , , , , , , , , , , , ,

The social media of today simply can’t be ignored when compiling strategies that will make a company more successful and productive. Their impact on everyday life is enormous and the online context is becoming almost completely determined with social media. Many people create web content with the sole aim of publishing it on online profiles […]

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Twitter: How to Better Fit Content into 140 Characters (or less)

March 12, 2015 by in category Business, Social Media, Startups tagged as , , , , , , , , , ,

Twitter has become one of the most important marketing tools for business when it comes to building a social media presence, and there’s a reason for that. However, sometimes it can be extremely difficult to express your business and your message in a clear, concise way to reach the masses when you’re limited to 140 […]

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Key Components of a Content Marketing Editorial Calendar

February 23, 2015 by in category Business, Entrepreneurship, Startups tagged as , , , , , , , , ,

It can be difficult to come up with a streamlined content strategy for the various social media platforms your business is operating on.  Your company’s message should be consistent across the board, whether you’re still only marketing your business on Facebook and Twitter or if you’re stretched across a dozen different social sites.  Keeping a […]

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What You Need to Know About the New Facebook Call-to-Action

February 12, 2015 by in category Business, Social Media tagged as , , , , , , , , ,

It seems like every week, social media sites are rolling out new and improved ways for businesses to boost their marketing game. The latest is brought to the world via Facebook; the social media giant is set to introduce the United States to a new feature: Calls to Action. Designed as a new set of […]

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Using Houzz to Market an Interior Design Business

November 17, 2014 by in category Advertising, Business, Inbound Marketing tagged as , , , , , , ,

If you are in the business of interior design (or any other remodeling-related business, for that matter), Houzz should already be an integral part of your overall marketing strategy.  However, if you’re like most creative thinkers and small business owners, you probably prefer to use your time doing the things that you love doing.  It’s […]

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Services to Guide You Through Online Marketing

October 28, 2014 by in category Social Media tagged as , , , , ,

Even the most successful businesses should be constantly trying to look for new ways to improve their business and the customer experience.  Traditional social media platforms have become a given, but there are also a few lesser known online marketing services and apps out there that your business could be utilizing to make not only […]

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